Paralysis by Analysis

One of the biggest assets about the Internet is that you can get very detailed analytics on what is happening. One of the worst things about the Internet is that you can get very detailed analytics on exactly what is happening.

As with any information, deciphering it and taking action based on it is the key. Depending on your objectives that would have been set during our WASP kickoff meeting, we help establish where the key areas are. If you already have analytics on an existing website, this can help us make decisions on a way to move forward. Important historical data, such as most popular browser, screen resolution, bandwidth capabilities of your user demographic tells us a lot.

Are you ready to go mobile? Well look at your analytics first and see what the data tells us. How often is your site being viewed from a mobile browser, and which mobile browser?

Which pages do the website visitor typically leave your website from? How many 'goals' are achieved from number of visitors? What are the leading referring web pages to your site or pages. But watch out for the dreaded 'paralysis by analysis'. Let me help you on what you should be looking for and where you can make changes to track what difference that may make.

I feel it is always important to not lose track on what you do as a business - always focus on the big picture and look for gradual consistent improvements!